Silver Linings of The Cloud Collection
Edition 9 -- February 2017
INSIDE THE CARAA STUDIO: Every Caraa piece is designed with you in mind, from the covetable aesthetic to the smartly designed compartments down to the finishes and signature hardware, every detail is thoughtfully placed to help you #caraaon with your day without your style having to break a sweat, enabling you to live your ultimate #caraalife. We recently sat down with Caraa Creative Director Carmen Chen Wu to delve into her inspiration for The Cloud Collection.
Whether wrapping up savasana, hopping on the 6 train, or picking color swatches in her studio, Carmen is always dreaming up the next Caraa creation. Raised in Spain and with a CFDA award under her belt, she is the epitome of the on-the-go woman she designs for.
“The Cloud Collection is inspired by New Yorkers. Many of us are always on the move with our head in the clouds, in constant pursuit of our dreams ... and sometimes when you’re dreaming, you quite literally fall asleep in unexpected places! In subways, in taxis, in Ubers--sometimes you doze right into your bag. We made this collection to be as soft as clouds and as light as air. So if you occasionally fall asleep on your ride home after a long day, you have a huggable bag to fall onto. Literally.”
Just how cozy, you ask? We tested the bags with different levels of fluffiness to find just the right balance of volume and softness.
“We did not forget that even clouds have some rainy days--each bag is completely waterproof outside and, in case you work out right before or after work and may be carrying wet clothes, we made the inside waterproof too!”
Besides consisting of the perfect level of fluffiness, the Clouds are our lightest sports bags yet--so light you practically forget you are wearing one! “The look is chic and ultra sporty, yet totally office-friendly. Trust me--you will never let go. In fact, these bags should come with a warning label because they are so addictive. We just can’t think of any reason why you wouldn’t fall in love.”
The Cumulus is, like its namesake Cumulus clouds, as fluffy as a big ball of cotton. Its large pockets can hold your shoes or leggings, your computer has a padded home, and its main compartment is one of our roomiest bags yet! “It is without a doubt the perfect tote to accumulate your belongings (pun intended!).”
Also inspired by its namesake cloud, The Stratus’ tall shape allows for layering things in strata. Two internal net pockets carry your water bottle and umbrella, your computer or books can slip in the back, and the main compartment is beyond roomy. “I am particularly in love with the external features on The Stratus: its exterior pocket and hidden zippered side pocket for easy access into the main compartment make this the perfect bag for your life in transit.”
We are absolutely head over heels on cloud nine with The Cloud Collection! Go ahead, cozy up.